PROJECT SPRINTS

Project Sprints for bigger SEO, WordPress, and technical work.

Some problems have one clear outcome but too many connected moving pieces to pretend they fit inside a standard workstream.

A migration may require URL mapping, redirects, staging QA, crawl validation, analytics, and post-launch monitoring. A market expansion may need research, architecture, keyword mapping, internal linking, and dozens of coordinated pages.

Ghostworx Project Sprints give agencies a defined scope, price, and outcome for larger initiatives, delivered behind your brand.

Starting at $2,500. Scoped and quoted before work begins.

Bigger scope. Same clear finish line.

PROJECT SPRINT · SCOPE 017
GOALLaunch 24-market expansion
RESEARCHDemand mapped by market
ARCHLocation + service model defined
CONTENT46 landing pages planned
LINKSInternal linking model built
PRIORITYRollout sequenced
HANDOFFAgency-ready roadmap
SCOPEDEFINED
PRICEQUOTED
STATUSREADY
ONE INITIATIVE · CONNECTED WORK

WHEN THE WORK GETS BIGGER

One outcome. More moving pieces.

A Project Sprint usually starts when the desired outcome is clear, but accomplishing it requires several connected phases, systems, or disciplines.

>_"We’re migrating a client site and cannot afford an SEO disaster."
>_"We need to expand into 40 markets and need the architecture figured out first."
>_"The whole site needs a performance overhaul, not another plugin."
>_"We need a full SEO strategy, architecture, and roadmap."
>_"This WordPress build needs custom functionality across several systems."
>_"The client wants a serious AI visibility initiative, not one more checklist."

THE BOUNDARY

Bigger than a workstream. Still clearly scoped.

A WORKSTREAM MIGHT BE
Diagnose why important pages stopped indexing
Repair one problematic integration
Map one defined market expansion question
Diagnose Core Web Vitals on key templates
Build one prioritized strategy initiative
A PROJECT SPRINT MIGHT BE
Manage SEO requirements around an entire migration
Architect a 40-market local expansion
Build a full-site SEO strategy and roadmap
Overhaul performance across critical templates and stack layers
Build a complex WordPress integration or custom capability
Develop a substantial AI visibility and content architecture program

The difference is not how intimidating the problem sounds. It is how many connected pieces are required to reach the outcome.

HOW IT WORKS

Scope the outcome. Build the pieces. Ship the result.

01

Bring the Initiative

Tell us what needs to happen, what exists today, and what constraints matter.

02

We Scope the Sprint

We investigate enough to define the outcome, phases, dependencies, required access, deliverables, timeline, and price.

03

We Execute

Research, strategy, technical work, implementation, QA, documentation, or whatever combination the initiative requires.

04

We Validate & Hand It Back

We verify what changed, document the result, and give your team whatever it needs to confidently own the work going forward.

EVERY SPRINT INCLUDES Defined Outcome Defined Scope Defined Price Handoff & Validation

If the project changes materially after scoping, we discuss the change before the work changes.

 

PROJECT SPRINT EXAMPLE

One expansion. Forty-plus pages. One architecture.

A multi-location service business wanted to expand organic coverage across several physical locations, services, and surrounding markets.

Building pages one at a time would have created overlapping intent, inconsistent URLs, weak internal linking, and no clear order of operations.

The Sprint turned the expansion into one coordinated system.

Mapped search demand market by market
Defined location and service architecture
Assigned unique intent to each planned page
Built the URL model
Defined internal linking
Prioritized 40+ landing pages
Created an implementation roadmap for the agency
GOOGLE SEARCH CONSOLE · WEEKLY IMPRESSIONS · CLIENT DETAILS REMOVED

SPRINT TYPES

Bigger work can start anywhere.

TECHNICAL SEO

Migration & Recovery Sprint

Pre-launch SEO migration planning, redirect mapping, crawl validation, indexation checks, launch QA, and post-launch monitoring.

Migrations · Redirects · Indexation · Validation
Explore Technical SEO →

WORDPRESS DEVELOPMENT & TECHNICAL SUPPORT

Custom Development Sprint

Complex integrations, custom workflows, functionality, migrations, API connections, or technical implementation spanning multiple systems.

APIs · Integrations · Custom Development
Explore WordPress Support →

WEBSITE PERFORMANCE

Performance Overhaul Sprint

Measure and improve performance across critical templates, scripts, caching, hosting, databases, third-party code, and frontend delivery.

Core Web Vitals · Stack · Delivery
Explore Website Performance →

SEO STRATEGY

Full-Site Strategy Sprint

Research, opportunity analysis, content architecture, site structure, internal linking, on-page targeting, and a prioritized roadmap.

Research · Architecture · Roadmap
Explore SEO Strategy →

LOCAL SEO

Multi-Market Expansion Sprint

Market research, GBP strategy, location architecture, landing-page mapping, intent assignment, internal linking, and rollout prioritization.

Markets · Locations · Architecture
Explore Local SEO →

AI SEARCH VISIBILITY

AI Visibility Strategy Sprint

High-value query mapping, visibility assessment, entity and content analysis, technical discovery, source-gap analysis, and a prioritized visibility roadmap.

AI Discovery · Entities · Content · Measurement
Explore AI Search Visibility →

WHICH MODEL FITS

Same bench. Different size of problem.

On-Demand
BEST FOR
One contained problem
SCOPE
1 workstream
RELATIONSHIP
As needed
PRICE
$1,250
CAPABILITIES
All six
Project Sprint
BEST FOR
One larger initiative
SCOPE
Custom defined project
RELATIONSHIP
Project based
PRICE
From $2,500
CAPABILITIES
All six
Agency Partner
BEST FOR
Recurring changing problems
SCOPE
Up to 3 workstreams/month
RELATIONSHIP
Ongoing
PRICE
$3,250/month
CAPABILITIES
All six

Not sure which category your problem belongs in? Good. Send us the problem and we’ll tell you.

WHITE-LABEL BY DESIGN

A bigger project does not mean another visible vendor.

Project Sprints still operate behind your agency by default.

Your agency owns the client relationship.
We communicate through your team.
Deliverables can carry your branding.
You decide how the work is presented.
Direct client involvement only happens when requested.
Your agency gets the credit.

More moving pieces. Same invisible delivery model.

WHAT THIS ISN'T

Not an open-ended consulting project.

Project Sprints are designed around a defined result, not around keeping a consultant busy until a budget runs out.

An unlimited request queue
A vague block of consulting hours
Fifty unrelated fixes bundled together
An ongoing retainer disguised as a project
Scope that grows silently after work starts
Cheap production priced by page

The project can be large. The boundaries still need to be clear.

STANDALONE INITIATIVE

Project Sprints

$2,500starting at

Each Sprint is scoped around the actual initiative. Price depends on factors such as:

Number of systems or sites involved
Required research and strategy
Technical complexity
Implementation requirements
Number of markets, templates, URLs, or integrations involved
Required QA and validation
Dependencies on your team or third parties

You receive the scope and quote before work begins.

Discuss a Project Sprint

Have one smaller problem? Use On-Demand for $1,250 →

FAQ

Fair questions.

What agencies ask before scoping a larger initiative.

What is an SEO sprint?

An SEO sprint is a focused, defined SEO initiative built around a specific outcome rather than an ongoing open-ended retainer. Ghostworx uses the broader term Project Sprint because larger agency initiatives may also involve WordPress, performance, local search, technical implementation, or multiple disciplines at once.

What makes a Project Sprint different from a workstream?

A workstream is one contained problem or outcome. A Project Sprint handles a larger initiative with several connected components required to reach one larger outcome.

How much does a Project Sprint cost?

Project Sprints start at $2,500. The actual price is quoted after scoping and depends on complexity, implementation requirements, dependencies, and project size.

How long does a Project Sprint take?

It depends on the initiative. The expected timeline is defined during scoping so you know the schedule before work begins.

Can a Project Sprint include implementation?

Yes. Where implementation is appropriate and included in scope, Ghostworx can perform the work directly. Where another developer or team needs to make a change, we provide specific instructions and validate the result where included.

Can Project Sprints cross multiple Ghostworx capabilities?

Yes. That is often exactly why the initiative belongs in a Sprint. A migration touches Technical SEO, WordPress, and performance. A market expansion touches Local SEO, strategy, and architecture. The Sprint keeps connected work moving as one initiative.

Can we use Agency Partner workstreams instead?

Sometimes. If the work can be meaningfully divided into independent workstreams, that may make sense. If the pieces are tightly connected and need to move as one initiative, a Project Sprint is usually cleaner.

Have one project that refuses to fit in a box?

Migration, market expansion, strategy overhaul, custom WordPress build, performance initiative, or something even stranger? Send it over. We’ll figure out the right scope before the work starts.

Hard problems. Quietly handled.